If you are running a business online, SEO brings a ton of growth opportunities to you. And Local SEO is the cream of it that optimizes your site better for a list of specific local terms that are bound to produce real sales.

The scope of local SEO however is not limited to just that. Besides enhanced business opportunities, local SEO does offer many more real-time benefits in the process that you must explore. Improved targeted traffic, establishing healthy competition, building community, gaining local reviews, achieving long-lasting rankings, decreasing advertising costs and increasing the conversion rates are to name a few of the benefits of local SEO.

There was a time when national and global brands were the dominating players in the marketplace because almost the entire marketplace was operating offline. Local businesses were really struggling with hardly a trace back then. But today, it has changed completely. Majority of the smartphone users prefer typing “near me” these days along with the main search terms while doing an online search, which suggests that the regional search intent is growing day by day. You see more local players in the online marketplace outranking well-known global and national brands.